GAMIFICATION RISKS TO ENTERPRISE TEAMWORK: TAXONOMY, MANAGEMENT STRATEGIES AND MODALITIES OF APPLICATION

Gamification Risks to Enterprise Teamwork: Taxonomy, Management Strategies and Modalities of Application

Gamification Risks to Enterprise Teamwork: Taxonomy, Management Strategies and Modalities of Application

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Cutting Board Brushes Gamification corresponds to the use of game elements to encourage certain attitudes and behaviours in a serious context.When applied to enterprise teamwork, gamification can lead to negative side-effects which compromise its benefits.For example, applying competitive elements such as leaderboard may lead to clustering amongst team members and encourage adverse work ethics such as intimidation and pressure.Despite the recognition of the problem in the literature, the research on concretising such gamification risks is scarce.There is also a lack of methods to identify gamification risks and their management strategies.

In this paper, we conduct a Snow Glider multi-stage qualitative research and develop taxonomy of risks, risk factors and risk management strategies.We also identify the modalities of application of these strategies, including who should be involved and how.Finally, we provide a checklist to help the risk identification process as a first step towards a comprehensive method for eliciting and managing gamification risks to teamwork within enterprises.

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